This past week, I finalized the list for The Vetsch Posse, a group of my readers who have agreed to become "Influencers" for my books. (Influencers use their social media platforms, book clubs, library contacts, etc. to get the word out about an author and his/her books.)
I wound up with about 25 super-awesome folks who have saddled up with me to scour the prairie for new readers.
As posse members, these fine folks have many important jobs, but one of the most important is leaving reviews of the books they read. Amazon, B&N, FictionFinder, Goodreads, ChristianBook, and anywhere else they shop or talk about books.
When putting together the posse, and what expectations would be on both sides, I knew I wanted my posse to review books, but part of me wondered if those reviews mattered to anyone but the author of the book.
So I considered my own habits. When looking for a new book to read, I browse amazon or Christianbook, and if I am not familiar with an author, I scroll through the reviews to see what other readers are saying.
I also did a little online research looking for information on the effectiveness of product reviews. Did you know that a whopping 88% of shoppers check reviews before they make a purchase? According to econsultancy.com, almost 90% of shoppers sometimes or always check reviews, and 60% of shoppers are likely to purchase from a site that has reviews. Yowza!
Word-of-mouth has always been the best way to sell books, and WOM used to be just a friend's recommendation, but now word-of-mouth also encompasses online reviews. Your book can suddenly have a lot of 'friends' talking about it. (Hopefully in a positive way!)
I have been blessed to have some lovely reviews on my work, and I am grateful for them. I also try to review books I read, sort of paying it forward. (In a future post, we can talk about how to write a review and what makes for a good, helpful review. :) )
So, a few questions for you:
Do you review books online?
Do you read reviews before making a purchase?
How influential are reviews in your online buying experience?
Earl Grey Aficionado
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